Earned: Unlocking the Power of the Creator Economy 89 - Danessa Myricks, Danessa Myricks Beauty
In Ep. 89 of Earned, Conor sits down with the legendary Danessa Myricks, founder of the inclusive, “boundary-breaking” beauty brand Danessa Myricks Beauty. We jump in by discussing how Danessa became an “accidental makeup artist,” and broke into the beauty industry by creating educational makeup DVDs. We learn how the success of those DVDs led Danessa to consult for other beauty brands, and even become Director of Product Innovation at Benefit Cosmetics. We then hear why she became more passionate about teaching makeup artists around the world at a time when education around beauty was not easily accessible. Danessa shares how her observations around the lack of representation for marginalized communities in the then-homogenous beauty landscape inspired her to “be the change she wanted to see,” and led her to create her inclusive, eponymous beauty brand. We then discuss how Danessa built her community of over one million fans, and she explains how she cultivates connection through adding value wherever possible. Danessa shares why there is “so much power in our conversations about beauty” in bringing people together around the world. Finally, we discuss Danessa’s ambitions for the future of the brand, and close the show by learning how “showing up consistently” and recognizing organic brand fans has skyrocketed the brand’s success on social.
In this episode, you will learn:
- Why Danessa started her brand to help serve marginalized communities
- How Danessa cultivated her large, yet close-knit community by adding value without cost
- Why Danessa believes beauty can bring the world together
Resources:
Connect with the Guest(s):
Connect with Conor Begley & CreatorIQ:
- Conor’s LinkedIn - @conormbegley
- CreatorIQ LinkedIn - @creatoriq
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- CreatorIQ YouTube - @TribeDynamics
- CreatorIQ Instagram - @creatoriq
- CreatorIQ TikTok - @creator.iq
- CreatorIQ Twitter - @CreatorIQ