FEAR & GREED | Business News Sunday feature: Don't panic! Investing in volatile times
May 31, 2025
Canna Campbell, a seasoned financial planner and founder of Sugar Mama TV, shares her insights on investing during turbulent times. She discusses strategies for coping with market volatility, emphasizing the importance of long-term goals over emotional reactions. Campbell warns against market timing, advocating for dollar cost averaging and disciplined portfolio monitoring. She also highlights the benefits of diversification in managing risks and encourages seeking proactive financial advice to navigate these uncertain economic times.
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Calm Clients With Goals Focus
- When clients panic during market volatility, advise them to take deep breaths and revisit their original investment goals.
- Encourage reviewing their portfolio and risk profile to ensure alignment with their long-term objectives.
Use Risk Profiles Wisely
- Use the original risk profile as an educational tool rather than making decisions based solely on volatile market emotions.
- Respond to market changes with purpose, not panic, understanding what was agreed at the start.
Mixed Emotions in Volatility
- Investor emotions during volatility vary from panic and anxiety to excitement about buying at a discount.
- Knowledge and proper advice can turn volatile times into powerful financial opportunities.