Why are facts no longer enough to change attitudes & behaviours? How can we communicate new ideas & information in the modern world? How can we persuade people to make the changes necessary to combat environmental & supply chain challenges? In this programme we look at the psychology of Human Behaviour Change.
We're joined by Jo White & Suzanne Rogers from Human Behaviour Change for Animals, & by Ruth Layton, a vet & co-founder of FAI Farms.
Produced by Farmwel.