S6E15 - Anis Bennaceur - Finally, A Founder Who Got it Right

In this episode of Surf and Sales, Richard Harris and Scott Leese interview Anis Bennaceur, CEO and co-founder of Attention.com, a platform revolutionizing sales with AI agents that automate sales conversations.

Anis shares his journey from hacking web servers as a kid to working at Tinder in its early days, and then founding his own startups. The most fascinating revelation? He joined forces with his biggest competitor to create Attention.com after years of "waging war" against each other.

Key highlights:

• Why Attention.com's AI was able to identify the exact reason a six-figure deal was stalling (and how they fixed it)
• The surprising use case from dental implant sales teams that pushed their platform beyond what B2B clients typically do
• Why founders should sell their first $300K in ARR themselves before hiring sales reps
• The controversial take on equity for founding sales reps (Anis reveals exactly how much they offered)
• Scott's passionate rant on why LinkedIn desperately needs a competitor

Plus: Why hiring two founding AEs creates the perfect competitive environment, and Scott's counterargument for why three is the magic number