The Grill Room Katie Couric Goes Direct
Dec 23, 2025
In a captivating discussion, veteran journalist Katie Couric reflects on her illustrious career, revealing the challenges of transitioning to digital media and the importance of authenticity in today’s landscape. She shares insights on interviewing powerful figures like Donald Trump, the impact of corporate pressure on journalism, and her mission with Katie Couric Media to combat misinformation. Couric also opens up about her candid memoir and the personal growth it sparked, making this conversation a must-listen for media enthusiasts.
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Monoculture Is Over
- Katie Couric says mass media is dead and monoculture has collapsed, forcing massive fragmentation of audiences.
- She calls the shift irreversible and notes legacy TV was slow to adapt to digital habits.
Meet Audiences Where They Are
- Meet audiences where they are by taking journalism to digital platforms and social formats.
- Use online real estate to continue conversations beyond broadcast time constraints.
Blocked From Twitter At CBS
- Couric recounts being discouraged from using Twitter at CBS, where an executive said it was "beneath" the Evening News anchor.
- She used that resistance to push for extending coverage on cbsnews.com instead of ending TV segments.