You want a book deal.

Most thought leaders do.

For many, having a traditionally published book can skyrocket their brand which can lead to more speaking engagements, clients, media appearances and notoriety.

The thing is, getting a book deal is HARD.

It's like winning a lottery if you make it happen on your own.

But, today's guest, Wendy Keller, who is a literary agent and owner of Keller Media based in Marina del Rey, California, has some proven suggestions as to how you can change your fortune.

It all comes down to building a winning platform.

What is that?

Well, it's an ability to sell books because of who you are and/or who you can reach.

Basically, if you have a large, engaged following of people who love who you are, what you do and what you provide, a publisher is more likely to take a look at you because of your potential of selling more books to more people.

Wendy has 27 years experience in the publishing industry and the world contains more than 4.6 million copies of Keller Media clients' books, so she knows what she's talking about.

During this episode, you'll learn...

Why it's important to first figure out what your strengths are before building your platform
Why the book is not your destination, but a marketing tool
Why you must listen to your audience and give them what they want
And an example of how you can leverage a highly profile thought leader to elevate your brand exposure

To find out more about Wendy, visit http://www.kellermedia.com/about-wendy-keller/ (http://www.kellermedia.com/).

To read more about her book, *Ultimate Guide To Platform Building*, click **http://tinyurl.com/gtpglmq.**

To discover your platform building personality type, take action here -

http://www.kellermedia.com/bizquiz/

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