Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business.   This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.