The Pexapark Podcast The Evolution of PPA and Tolls Pricing in ERCOT
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Mar 6, 2025 Noam Yaffe, CEO & Founder of RenewaFI, discusses the dynamic landscape of renewable energy pricing. He highlights the contrasting trends in Power Purchase Agreements (PPAs) between ERCOT and Europe. The conversation dives into the impact of data center demand on power forecasts and the role of battery storage in enhancing renewable energy output. Yaffe also touches on negative price clauses and the collaboration needed to improve pricing transparency in the market. His insights shed light on navigating future investments in renewable technologies.
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Renewify's Origin
- Noam Jaffe, frustrated by lack of price transparency in renewable energy PPAs, founded Renewify.
- Renewify's initial success came from sharing anonymized RFP pricing data with respondents.
Buyer Participation
- Renewify successfully attracted both buyers and sellers to its PPA and tolls marketplace.
- This active buyer participation is a key differentiator for the platform.
Data Set
- Renewify's platform has tracked around 1600 offers in the last two years and over 300 bids/offers for battery tolls.
- This data is used to calibrate pricing models and the price tracker product.