Next Step with Shirin Oreizy | E246

Jason talks to Shirin Oreizy, Founder and CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.

Episode Highlights

• 1.00: Next step is a behavioral design agency because we sit at this intersection of leverage and being able sentence and how we help our clients design and their marketing and product experiences for their clients and ultimately, we are trying to help them better understand how people really making decisions about the brand or so that they can ultimately drive better engagement or adoption for their products and solutions, says Shirin. 
• 3.01: Shirin explains what behavioral science is. It's the study of how people really make decisions. We put the emphasis on the word really because there is another field of study called economics that we all have heard about that also looks at decision making.5.47: Typically, when we work with startups, we are helping them create lifts anywhere from 30% to 300%, says Shirin. 
• 7.35: Shirin explains that she is helping startups who have found early product market fit and now need help scaling or if they’ve plattued and need to get unstuck.
• 10.39: What we are really trying to do is figure out these different behavioral science  principles, which one of them has legs to it? Which one of them do we think is going to work for you and your situation? explains Shirin
• 19.34: Shirin says that as humans we have evolved to remember stories. We haven't evolved to remember random facts and figures and features. 
• 22.08: Shirin explains that their goal is to determine where can we introduce these Behavioral Science based nudges in the marketing or product for the biggest impact relative to effort and how we  can remove friction from the behavior we want users to take. 
• 23.25: Jason says that the first things he discovered when he got into his business were it's a lot harder to make people move in inch than you would ever think. 
• 29.01: There is a special offer for listeners of this podcast. Shirin has an offer limited to 3 startups per month where they will do a free behavioral science consult w their team. Listeners have to mention that they have heard about Next Steps that through FI podcasts and fill out their online form on https://hellonextstep.com/.

3 Key Points

1. Shirin explains why behavioral science is important for startups and how her Behavioral Design Agency is helping them? 
2. Shirin explains how her company's starting point, or the testing is all principles and ideas that have already been proven out in research in academia. 
3. Shirin and Jason talk about a few cases where Shirin's company helped startups increase their top funnel. 

Tweetable Quotes

• "I was always looking to figure out how we can create a more data-driven way to help our clients with their marketing efforts and growth efforts." - Shirin Oreizy
• "We have had a lot of great success working with technology companies, bringing it to life." - Shirin Oreizy
• "It's about that person's individual journey that leads to their version of rational decisions." - Jason

Resources Mentioned

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor

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