Fairmont's New Marketing, Airbnb’s Experience Challenge and AirAsia Move’s Rebrand

Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia.

• 5 Challenges for Airbnb Experiences
• Fairmont Launches First Brand Campaign in 4 Years
• AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer

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