Marketing Meetup Podcast
How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland
Oct 5, 2023
Dave Harland, a brilliant copywriter, discusses how to write effective cold emails. He shares tips for improving cold emails, highlights flaws in a cold email example, and emphasizes the importance of personalization and clear messaging.
24:09
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Quick takeaways
- Improving cold outreach requires focusing on the reader's needs and providing personalized, engaging messages.
- Engaging in good cold outreach is crucial due to the challenging economic downturn and the prevalence of ineffective automated communication systems.
Deep dives
Improving Cold Outreach
The podcast episode discusses the importance of improving cold outreach. The speaker highlights that many direct messages and emails used for outreach are ineffective and provide examples of bad LinkedIn DMs and cold emails. He emphasizes the need to focus on the reader and their needs, rather than talking about oneself. Specific strategies are offered to improve outreach, such as using personalized language, providing concrete benefits, and injecting personality into the messages. The episode emphasizes the necessity of standing out and capturing the attention of recipients in a crowded digital environment.
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