Inside Consumers' Fraught GenAI Mindset

In this episode of #Hashtags, Gartner analyst Kate Muhl and Gartner researcher Emily Weiss discuss evolving consumer perceptions of GenAI, breaking down the demographics and drivers behind four key groups: enthusiasts, pragmatists, passives, and rejectors. They also cover what GenAI use cases consumers are most receptive to and which ones they are most wary of — and how that translates into risk to your brand.

Kate Muhl is a Gartner analyst specializing in cultural and consumer insights. She has been researching and advising on the consumer and U.S. culture for nearly two decades.

Emily Weiss is a Gartner senior principal researcher supporting the consumers and culture team; she covers marketing channels, content and campaigns. Emily works collaboratively with analysts and other researchers to identify and track consumer trends, produce syndicated content about generational cohorts, and translate the implications of those trends for marketers.