"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - Broke people are easier to sell to.

(2:36) - Payment plans hurt sales.

(4:19) - Avoid offering lower-priced alternatives.

(5:47) - Believe in customer improvement, exploit poor money management.

(6:44) - Gym trainers spend money on priorities, customers can too.

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