CRAFTED. AI Voice Generation Is Crazy Good! Rapid Prototyping Audio Creative With Wondercraft Co-founder Oskar Serrander
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May 22, 2025 Oskar Serrander, co-founder of Wondercraft, dives into the revolutionary impact of AI on audio content creation. He reveals how their platform lets brands and creators prototype high-quality audio in seconds. The conversation touches on the importance of originality in an age of sameness and how audio remains an underutilized medium. Oskar shares insights on the future of synthetic voices, the playful creation of a dog-friendly airline ad, and the balance between innovation and regulation in the evolving landscape of audio storytelling.
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AI Elevates Ideas Over Execution
- AI flips "ideas are cheap, execution is hard" to ideas becoming the biggest superpower.
- AI enables rapid prototyping and faster creative testing, making idea quality crucial.
Oskar's Audio Industry Journey
- Oskar's career in audio from agencies to Spotify highlighted audio's undervaluation.
- Despite challenges, audio remains a powerful, immersive storytelling medium.
Rapid Audio Prototyping Advice
- Use AI to generate quick audio scripts from simple prompts, accelerating prototyping.
- Experiment with voices and styles to find the best fit quickly.