The Coral Capital Podcast How Suno Built a $200M Music AI Company (And Got Warner Music to Partner)
Dec 11, 2025
Mikey Shulman, co-founder of Suno, a leading music-focused AI company, shares his journey from musician to entrepreneur. He discusses the transformative power of interactive music, where fans co-create alongside their favorite artists. Mikey reflects on Suno's rapid growth to a $200M revenue company and its innovative partnership with Warner Music. He also explores the unique adoption of Suno in Japan and the exciting future of music blending AI with live experiences, reshaping how we engage with and experience music.
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Accidental Pivot Into Music AI
- Mikey Shulman and his co-founders initially thought building Suno's music product was too hard and planned a different company.
- After research breakthroughs they pivoted, stayed up late making models, and committed to building the music company they loved.
Discord Launch Validated Demand
- Suno first launched as a Discord bot inspired by MidJourney's popularity.
- Immediate user love showed the team the product could be much bigger than a short-lived experiment.
Whole Songs Over Short Clips
- Suno tokenizes audio into discrete pieces then uses a transformer to generate full songs instead of short clips.
- Prioritizing whole-song structure over pristine 10-second audio gave Suno a product advantage early on.