This podcast episode features Nico Leonard, a watch dealer who shares his love for watches and discusses the value and status of luxury timepieces. The speakers delve into topics such as using passive income for luxury purchases, comparing Tudor and Rolex watches, and exploring the mechanics of watches. They also address frustrations with the watch industry, discrimination in purchasing high-end watches, and differences between Jubilee and Oyster bracelets. The episode wraps up with discussions on buying and selling watches, offering advice and promotions.
01:55:52
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Quick takeaways
When buying a luxury watch, choose one that aligns with your passion and celebrates achievements.
Owning a luxury watch offers advantages like confidence boost, store of value, and source of motivation.
Look for luxury watch brands and models with limited production and high demand for potential investment.
Deep dives
Choosing a Luxury Watch: Focus on Passion and Achievement
When buying a luxury watch, it is important to choose a piece that aligns with your passion and celebrates an achievement. Look for a watch that holds value and reminds you of your accomplishments. Consider brands like Tudor or AP, which offer a range of options for different budgets. For those interested in Rolex, classics like the GMT or Submariner are great starters. When looking for investment pieces, it is difficult to predict exact value, but AP watches, especially the Royal Oak, hold their value well due to limited production and high demand.
The Benefits of Owning a Luxury Watch
Owning a luxury watch offers various advantages. It can serve as a conversation starter, particularly among like-minded individuals who appreciate watches. Wearing a nice watch can boost confidence and leave a positive impression in important meetings. Luxury watches also serve as a store of value and investment. While no one can guarantee their value will never decrease, watches from brands like Rolex and AP tend to hold value well. Moreover, luxury watches offer enjoyment and can be a source of motivation and achievement.
Choosing the Right Luxury Watch for Investment
When considering a luxury watch as an investment, it is important to look for brands and models with limited production and high demand. While it is impossible to predict exact future values, brands like AP tend to hold value well due to limited production numbers. Watches like the Royal Oak can be good options. However, it is crucial to follow personal preferences and choose a watch that aligns with your passion and achievements, rather than solely focusing on investment potential.
Rolex or AP: Solid Investment Choices
Both Rolex and AP offer solid investment choices. Rolex watches are more mass-produced, but remain highly sought after and tend to hold value well over time. AP watches have limited production numbers and high demand, making them desirable for investors. However, it is important to remember that no one can guarantee the future value of a watch, and personal preferences should also play a role in the decision-making process.
The top five all-time favorite watches according to Nico Leonard
Nico Leonard's top five favorite watches include the Corona Bell chronograph, the Royal Oak Jumbo 39mm, the AP Overseas rose gold with blue dial perpetual calendar, the Patek Philippe 5270P, and the Frescaball Overseas rose gold with blue dial perpetual calendar.