187 GUEST: How to Use Pain and Gain to Sell, with Dan Seidman
May 13, 2021
25:41
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It's long been taught that we need to find the pain and solve it. Well, that's half right. According to guest expert Dan Seidman, gain is just as big of a motivator.
The key is how to identify it, and then what to do with it. Dan shows us how, with examples in this episode.
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