Outbound Squad [Live Training] The State of Cold Email in 2024
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Feb 13, 2024 Sales expert Jen Allen-Knuth and data analyst Colby Hogan discuss the challenges of cold email, the use of AI in email campaigns, the importance of subject lines, approaching companies with integration opportunities, industry prospecting strategies, and effective ways to follow up on cold emails.
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Cold Email Challenges
- Cold emailing is challenging due to increased email volume and the low average reply rate (1%).
- Sales engagement platforms contribute to the high email volume, making it harder to stand out.
Mobile-First Email
- Optimize cold emails for mobile devices, as prospects are more likely to open them on their phones.
- Keep emails concise (under 75 words), with short paragraphs and sentences for easy skimming.
Mental Spam Filter
- Executives use a "mental spam filter" to quickly identify and dismiss cold emails.
- This filter focuses on recognizable patterns in subject lines and preview text.