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In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience. She concludes by mentioning upcoming episodes and inviting listeners to join her Instagram group coaching program.

View the posts here:

Viral - https://www.instagram.com/p/C4bS3A2y_I8/

"Flop" - https://www.instagram.com/p/C4WJEZASdL7/

Takeaways

Not every Instagram post is meant to go viral; different types of content serve different purposes within a social media funnel.
Understanding where each piece of content fits in the funnel helps optimize the overall strategy and increase conversions.
Fluctuations in engagement and views are normal, even for successful creators; it's important not to be too hard on oneself.
Joining a group coaching program can provide valuable insights and guidance for optimizing Instagram strategy.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

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Mentioned in today's episode:

Waitlist now for my NEW Instagram Group Coaching Course (open to all service based entrepreneurs, not just Social Media Managers): https://www.ellenmackenzie.com/dishing-up-instagram
Jenna Kutcher on Instagram: https://www.instagram.com/jennakutcher/

Want to get more Ellen or Work with her and her team?

Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
Buy Ellen's Book: https://www.ellenmackenzie.com/book

Folge 13: Mit Renée Schröder