603. Burnt Toast and the Power of “Good"

Things don’t go your way? Burnt toast. Say it out loud: Good.

In today’s episode, Brian breaks down two of his favorite mindset tools: the Burnt Toast Theory and Jocko Willink’s concept of “Good”. He shows how combining them can rewire your brain for resilience, clarity, and forward momentum. Whether you missed the deal, lost a team member, or had your whole plan thrown off by a two-minute delay, this episode is your tactical playbook for turning frustration into fuel.

We don’t control the detours. But we do control the story we tell ourselves about them. And when you default to usefulness instead of spiraling? That’s mental toughness in action.

Today’s challenge: Pick a recent setback. Say “Good.” Then ask, What can I do now that I couldn’t do before? Finally, reframe it, maybe it was just burnt toast. And maybe it protected you from something worse.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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