Social media a perilous territory, which explains why many senior business leaders happily avoid it.
But Jay Palter, a social media strategic and personal brand expert, contends senior leaders can successfully leverage social media by delivering insight and value while avoiding the pitfalls.
In this episode of Marketing Spark, Jay offers pragmatic advice on how senior leaders should use social networks like LinkedIn and how success can be defined.
For more details about Jay and the podcast, check out the show notes.
Marketing Spark (The B2B SaaS Marketing Podcast)