The Elvis stamp vote captivated the nation and led to a fundamental change in stamp designs

In 1992, the highly publicized vote for the Elvis stamp grabbed the nation's attention, playing out in newspapers, on late-night TV, and even influencing the actual presidential election. The USPS introduced the mail-in ballot, giving the public the power to choose between young Elvis and older Elvis for the stamp design. This event marked a shift towards more pop culture-oriented stamps, opening the door to a wave of US pop culture icons being featured on postage stamps. The Elvis stamp became a massive success, outselling every previous commemorative stamp and generating significant profits for the postal service.