The Best One Yet 💥 “ESPN Rizzzz” — Gen Z’s SportsCenter. Silverado’s tariff explainer. Boba Ice Cream IPO.
Mar 5, 2025
ESPN has launched a Gen Z-focused SportsCenter, sparking discussions around its new branding for youth. A trade war with Canada and Mexico is explained using the Chevy Silverado as a case study. Meanwhile, China's Mixue, a fast-food giant, has made headlines with its recent IPO, even surpassing McDonald's. The origins of Taco Bell's beloved Doritos Locos Taco are also uncovered, revealing some interesting backstories in the food industry. Plus, insights on collagen for aging and a unique dollar ice cream chain add to the mix!
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Gen Z SportsCenter
- ESPN launched SC+, a Gen Z version of SportsCenter, on Disney+.
- It features shorter episodes, top 10 plays, and caters to younger audiences.
SportsCenter's Profitability
- SportsCenter is the most profitable TV show ever, but viewership declined due to cord-cutting.
- SC+ aims to recapture this audience by catering to Gen Z.
Youth Content Playbook
- Content aimed at youth should be short and predictable, like SC+'s top 10 format.
- Consider quick ads and incorporating viral content for better engagement.