Colin Cowie, THE GOLD STANDARD: Giving Your Customers What They Didn't Know They Wanted

Lifestyle expert Colin Cowie joins Zibby to discuss his 11th book, The Gold Standard. Zibby shares which piece of advice from the book she recently shared to inspire her team at Zibby Books and asks Colin about how Covid-19 impacted his messaging. The two also talk about how to create a desirable product in a saturated market, the ways in which publishing has changed between the release of his first book in 1996 and today, and the guiding principles Colin offers for leaders to direct and unite their teams.

Purchase on Amazon or Bookshop.

Amazon: https://amzn.to/3I4H5yf

Bookshop: https://bit.ly/3d7A4hL

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(Music by Morning Moon Music. Sound editing by TexturesSound. To inquire about advertising, please contact allie.gallo@acast.com.)

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