Changing Business Models: Fewer Members = More Profit + More Impact

Sophie and Dom, owners of Baseline Fitness and FMA clients for 3 + years in South Wales pivoted their business from an unfulfilling and struggling open gym model of 400  low-paying members to a coach-led premium service. They now have just under 200 high-paying members but have 4 X’d their revenue. In this episode, we break down exactly how they did this so they could create more impact in their local area while making more profit in their business.

 

Not only this, we dive into how Dom and Sophie have such high retention, through their excellent service delivery and innovative programming for their group training model.

 

In this episode Dom and Sophie share:

• Why they decided to move away from an open gym model
•  How they transitioned from an open gym model to a coaching service without losing revenue in the process
• How they went from 18 to 200 high-paying coach-led members
• Why they decided NOT to be CrossFit affiliated for their new gym 
• The struggles of being an entrepreneur, running a successful gym and how to successfully juggle all of those plates your spinning every day

 

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

 

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

Connect with Sophie and Dom on Instagram: https://www.instagram.com/baselinefitnessuk/