Simplify

Seth Godin: Do Bad Work

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Nov 16, 2017
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ANECDOTE

Early Career Choices

  • Seth Godin made several unconventional career choices early on, like taking a lower salary at a small software company.
  • He also quit that job to get married and moved to New York without a concrete plan, defying expectations.
ADVICE

Overcoming Decision Paralysis

  • To avoid decision paralysis, write one-page proposals for each competing opportunity.
  • Ask colleagues to choose, forcing a decision and revealing if you're hiding from commitment.
ANECDOTE

Remarkability Examples

  • To launch "Purple Cow," Godin sent 5,000 copies in milk cartons, sparking conversations and remarkability.
  • However, sending the sequel "Free Prize Inside" in cereal boxes failed because bookstores discarded the packaging.
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