Not gonna lie: Copywriting is tough. Especially for websites.
You have to do so much all at once. Communicate messages. Maintain interest. Stay in voice. Persuade people. Provide reassurance. Provoke desire. Impress Google.
Like any skill or craft, it takes a long time to get good at it.
And like any skill, when you get training and insights from an expert it shaves years off the learning curve.
Obviously, you want to bring in experts for important projects like your website. But I get it, not everyone can afford to hire someone who’s incredible at their craft.
Today, I bring on my wife, business partner, and copywriting expert, Katy Taylor Jacobson, to share 8 copywriting hacks to make it easier to write copy on your website.
So if you’re trying to DIY your website with copywriting on your own, stay tuned, because you’re about to get a crash course in what to do and not do when you sit down at the keyboard.
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