TLDR Is Stock Trading Becoming a Teen Sport?
Jul 16, 2024
Financial educator Kyla Scanlon joins the hosts to discuss the trend of younger Canadians getting into stock trading. The podcast delves into the booming berry market, the rising cost of childcare, the growth of retail investors, and the impact of product recalls on manufacturers and businesses.
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Berry Economy Boom
- Berry consumption is rising, with the US market valued at $9 billion, a 40% increase in 5 years.
- This growth is fueled by increased availability due to new farming techniques and the "berry bankruptcy" phenomenon.
Engineering Sweetness
- Driscoll's, a major berry producer, is engineering sweeter berries like the "Swedish Batch".
- These premium berries cost 30% more, but consumers, especially parents, are willing to pay.
Berry Consumption
- Swapnil Parikh's son consumes large quantities of berries, highlighting their appeal to children.
- This anecdote illustrates the parental willingness to spend on berries despite the cost.