- What to do when your business is unsellable at the moment
- Staying client focused while so much remains in flux
- How to apply your skills to the new reality your clients are in now
- Avoiding a hoarder, everyone-for-themselves mentality
- Why helping clients and your audience is your best path forward
- Avoiding sounding “tone deaf” in your communications
- Stepping up and being a leader for those you serve
- Letting go of how you’ve done your business if it’s no longer working
- Things you can work on now
- Doing the next right thing
- Adapting to our new reality
- Discovering new talents and superpowers
- Using any newly quiet space to develop your ideas
Quotable Quotes
“The most effective thing you can do is focus on who you can help.” –JS
“You do want to come up with ways that are client-focused for you to meet them where they are now…their new pains, their new anxieties, their new concerns or nightmares.” –JS
“Even if you’re a soloist…if you’re out there, talking about your big idea, trying to make a group of people better in some way, you are a leader. It’s our responsibility at times like this to step up and lead.” –RM
“There’s a hidden surprise in all this—when you start serving clients in a way you hadn’t expected, you might discover some new talents and even a new superpower.” –RM