In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.

It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:

When it's time for a brand to shift

Brands that did not shift in time

How we as designers can help clients shift

The evolution of branding, marketing and advertising

If you are interested, check out Allen's book: Shift ahead

You can find out more about Allan on his LinkedIn page.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

LTB S03 E02 Allen Adamson - Shift ahead