

A decision-making theory that changed my life + business
9 snips Jun 16, 2025
Life's big decisions can be daunting, but there's a better way to tackle them. The host encourages stepping beyond binary choices, urging listeners to explore a broader range of options. Personal stories highlight the complexities of navigating career and relationship dilemmas, advocating for creativity and self-awareness. By recognizing more alternatives, decision-making can become less stressful and more fulfilling. Embrace the art of redefining choices and escape the trap of false dilemmas!
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More Than Two Options Exist
- When people see only two options, they create a false dilemma and get stuck comparing just those two.
- Expanding options, even to hybrids or ridiculous ideas, often reveals easier and better solutions.
Expand Your Decision Options
- Brainstorm multiple alternative approaches before deciding on big life choices like quitting a job.
- Consider hybrids and creative ways like building a business part-time or negotiating with your boss.
Breaking Up AJ and Smart
- Jonathan broke up AJ and Smart into smaller companies so he could dip in and out when energized.
- This approach reduced stress and helped avoid a strict binary choice to either shut down or continue as-is.