Join Nate Matherson as he sits down with Dave Rathmanner for the sixth episode of the Optimize podcast. Dave is the founder of Upper9Media and manages a portfolio of websites including OddsAssist, LaxDrip, Delaware Sports Bets, and Lacrosse Lines. This episode highlights the latest trends in SEO, showcases strategies you can replicate on your own portfolio, and debates the technical aspects of SEO. Get ready for an eye-opening episode as Dave and Nate discuss strategies for revisiting and optimizing content, debate on the importance of backlinks, and reveal insights into the power of storytelling. For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Dave on Linkedin & Twitter & https://upper9media.com/

What To Listen For:
03:06 Dave’s Background
05:45 Dave Reflects: Technical Changes to Organic Search + SEO Since 2014
08:13 Dave Reflects: Changing Costs of Organic Search 2014 to Present
10:43 What Does A Piece of Content Cost In 2023?
11:55 Revisiting Previously Published Content
15:56 Are Backlinks Important In 2023?
21:52 Techniques to Building Backlinks (Small + Large Scale)
23:40 Storytelling: How to Capitalize on Free Data Sources & Current News Cycle
28:01 How To: Get A Journalist To Pickup Your Content
30:08 Is AI Content Valuable?
37:02 Is SEO Finally Dead?
41:33 Lightning Question Round

Dave Rathmanner on Strategies and Techniques To Optimize Content, Backlinks, and Publicity