

How to Align and Elevate Product Development with Customer Feedback ft. Leah Bauman (monday.com)
6 snips Jan 20, 2025
Leah Bauman, Head of Enterprise Product Alignment at monday.com, brings her sales expertise to the forefront of product development. She discusses the importance of aligning customer feedback with product strategies. Leah shares her journey of bridging gaps between client-facing teams and product developers. The conversation highlights innovative feedback loops and how Monday.com has evolved its Voice of the Customer culture. Leah emphasizes the necessity of structured communication in transforming customer insights into impactful product decisions.
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Sales to Product Alignment
- Leah Bauman transitioned from a sales role at monday.com, where she witnessed firsthand the disconnect between sales/CS and product.
- Despite knowing which features would drive growth, there was no effective channel to communicate this feedback to the product team.
Early VOC Strategies
- Document all customer feedback in a central location to track requests and identify recurring themes.
- Use T-shirt sizing (small, medium, large) to estimate the effort required for each request and facilitate prioritization.
Monday.com's VOC Culture
- While monday.com's VOC process has evolved, its core principle remains a feedback-obsessed culture.
- They recognize that direct customer feedback is essential for product success, especially for capturing strategic insights.