The Psychology Guy. Research Psychologist, Bestselling Author, and Elite Performance Consultant.

Dr Kevin Dutton FBPsS is a research psychologist, bestselling author, and elite performance consultant. His principal research interests are persuasion and social influence, the psychopathic personality, elite cognition, black-and-white thinking, and how the fusion of psychology and art can enhance and support mental health.

Kevin’s first book, Flipnosis – The Art of Split Second Persuasion, first published in 2010 and since translated into 18 languages, documents his quest – from the political genius of Winston Churchill to the malign influence of some of the world’s top con artists – for the psychological ‘DNA’ of persuasion.

His other books are:

Black and White thinking

The Wisdom of Psychopaths

The Good Psychopaths guide to success

Sorted

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