Episode 80: Alex Song - Founder and CEO at Innovation Department

Welcome to Episode 80 of The VentureFizz Podcast, the flagship podcast from the leading authority for jobs & careers in the tech industry. For this episode of our podcast, I interviewed Alex Song, Founder and CEO at Innovation Department. Simply put, the Innovation Department is a company that builds companies. In their SoHo studio, their team of brand strategists, builders, marketers, and operators are focused on reducing the time to product-market fit and generating success as efficiently as possible. And they don’t just turn ideas into companies--they invest in them too. The Innovation Department has incubated companies like DojoMojo (where Alex is also the CEO), WellPath, Wine Awesomeness, and others. Sample investments include well-known tech companies such as Lyft, Dropbox, Pinterest and more. In this episode of our podcast, we cover lots of topics, like: -Alex’s background and what he learned from being an investment banker. -All about the Innovation Department and how their playbook helps them launch companies. -Lots of details on DojoMojo and how they are helping clients with customer acquisition efforts. -Advice on how to balance communicating with consumers and what he means by the 70/30% split between content and commerce. -His contrarian point of view on Amazon and why it is should be such an important part of a new brand’s strategy. -How Alex manages his time and how he structures his week. -Plus, a lot more. Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice!