U.S. Memory Champion Chester Santos shares his expert tricks and techniques for improving your memory.

— YOU’LL LEARN —

1) Why good memory still matters in the digital age

2) The three principles to remembering anything

3) How to remember anyone’s name in four steps

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— ABOUT CHESTER —

U.S. Memory Champion, Chester Santos - "The International Man of Memory" is the world's leading memory skills expert and founder of MemorySchool.NET. His memory building tips have been featured on CNN, ABC, PBS, NBC, CBS, BBC, and the Science Channel. He has been quoted in the NY Times, Wall Street Journal, SF Chronicle, Washington Post, and TIME Magazine. Chester has presented in over 30 countries with speaking credits that include TEDx, Talks at Google, and the International Festival of Brilliant Minds.

• Chester’s course: MemorySchool.net. The first 50 listeners to enter the coupon code AWESOME get free access to Chester’s courses!

• Chester’s website: International Man of Memory

• Video: Memory Expert, Chester Santos - "The International Man of Memory" Helps David Pogue on NOVA Science

— RESOURCES MENTIONED IN THE SHOW —

• Technique: Phonetic Alphabet

• Technique: Major System

• Book: How To Win Friends and Influence People by Dale Carnegie

• Past episode: 474: How to Turn Your Boss, Colleagues, and Customers into Superfans with Pat Flynn

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