For marketers, brand positioning, proposition, messaging and tone of voice are no less fundamental than a visual identity. However, as we’ve discussed here before, for agencies - largely SMEs and often without dedicated marketing resource - finding the time to achieve clarity here, let alone implement change, is a challenge.
Back in episode 6 we talked about maximising agency websites and touched on positioning copy and about us pages. We dug deeper into agency positioning the following year when we talked to David C. Baker in episode 13. There’s so much more to say about messaging so I was very happy to stumble across the Treacle Copywriters blog (thank you LinkedIn) full of no-nonsense advice for agencies.
In this episode I talk to Treacle founder Roland Gurney about the common messaging pitfalls and the opportunities for agencies to express their difference.
We’re giving away a copy of Roland’s recommended read: Cashvertising by Drew E. Whitman. Listen in to find out how to win.
Small Spark Theory: a marginal gains approach to new business and marketing