Contractor Growth Network #85: Naming Your Company
Nov 7, 2019
12:54
The sweetest sound in your head is your own name. Well, there’s a good chance that the second sweetest sound in your head is the name of your business. Having an effective name in today’s world could be the difference between financial freedom and bankruptcy. Today, Logan is going to walk you through the pros and cons in regard to the most conventional ways to name your business.
In this episode, we talk about…
- Coming up with the name “Full Sail” for his company
- Keeping the ball rolling vs. biting the rebrand bullet
- Creating the most generic and boring name for your company
- Researching the frequency of searched terms related to the business
- Pros and cons of having a super out-there name
- Making yourself the brand and face of the company
Links to resources:
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