The Startup Ideas Podcast I Spent 72 Hours Studying How Hormozi made $100m in 5 days (Ads, Emails, Pages, Everything)
169 snips
Aug 21, 2025 
In this engaging conversation with Jonathan Courtney, the CEO and host of the Unscheduled CEO Podcast, listeners dive into the marketing genius behind Alex Hormozi's book launch. They unpack innovative strategies like multi-phase email campaigns, creative bonus offers, and even physical mail that drove impressive conversions. Jonathan highlights the importance of urgency in marketing and how to balance digital tactics with authentic brand identity. Tune in for actionable insights on transforming potential customers into loyal clients through effective marketing techniques!
AI Snips
Chapters
Transcript
Episode notes
Four-Phase Webinar Framework
- Webinar campaigns have four phases: registration, registered reminders, live notifications, and post-event sale emails.
- Alex Hormozi likely used 6 pre-registration, 4 live, 4 registered reminders, and 6–10 post-event emails to convert buyers.
Buying Everything To Study The Funnel
- Jonathan bought the entire set of offers during Hormozi's launch to study the funnel.
- He spent about $6,000 and purchased items like 200 books to inspect fulfillment and assets.
Affiliate Contest Drove Attendance
- Hormozi ran an affiliate/referral contest with prizes for top referrers and hosted a winner ceremony on day three.
- Jonathan noted this is technically complex and rare to execute well but it drove attendance and virality.