The Testing Psychologist Podcast cover image

The Testing Psychologist Podcast

460. Real Life Marketing w/ Saul Marquez

Aug 29, 2024
Saul Marquez, a healthcare marketing expert with 20 years of experience, shares innovative strategies tailored for practitioners. He emphasizes the importance of actionable tips—like email marketing and building relationships for referrals—to enhance client engagement. Saul breaks down how to navigate local marketing ethically and connect with physician groups effectively. The conversation also highlights the significance of a clear marketing strategy and explores how to tackle practice capacity challenges for improved revenue.
49:29

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Real-life marketing strategies offer immediate, actionable techniques for healthcare practitioners to enhance client acquisition and retention.
  • Effective use of owned media, such as email marketing and social media, helps build relationships and communicate with clients.

Deep dives

Importance of Real-Life Marketing Strategies

Real life marketing strategies are essential for healthcare practitioners to effectively acquire and retain clients. Unlike traditional methods, which often rely on vague digital strategies, real-life marketing offers practical, applicable approaches that can be implemented immediately. For instance, utilizing targeted email campaigns to reconnect with past clients can reinvigorate relationships and enhance referral networks. These strategies are not just theoretical but grounded in actionable steps that providers can take to improve their marketing efforts.

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