Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!