Joining me on the show today is Tai Adaya, Founder of Habit Skin. The company that’s telling you the anti-aging truth around sunscreen. Habit is solving the annoying problems we have with sunscreen by innovating with SPF formulas and changing consumer behaviour.
Launched during the pandemic, Tai shares exactly what it takes to get a small business off the ground, how long it took to develop her products and find the right manufacturer, a winning strategy that generated thousands of people signing up to her email database and a few bits and pieces about the skincare industry you might not know about.
LINKS WE MENTION:
@habitskin
@tai_adaya
FSC
Michelle Obama’s Biography
Coco Chanel Biography
Use code: FSC10 for $10 off your first bottle of Habit!
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Female Startup Club