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The cosmetics industry is an interesting space and never more so than in the last two years. Demand has shifted wildly, as have purchasing habits with more than ever being bought online.

Against this backdrop, I invited PCA Group's SVP Strategy, Corporate Development, and New Business Development, Ransley Carpio to come on the podcast to talk about some of the things that have been happening.

We had a fascinating conversation spanning the impact of the pandemic on beauty products demand, how Amazon has responded to the huge shift to e-commerce (inventory controls), and what's coming next as we head into the holiday season.

Oh, and this is one of the first podcast episodes that I have created chapters for. If you find them useful, do let me know (tom.raftery@sap.com) and I'll make the effort to do it more often!

If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).

If you want to learn more about how to juggle sustainability and efficiency mandates while recovering from pandemic-induced disruptions, meeting growth targets, and preparing for an uncertain future, check out our Oxford Economics research report here.

And don't forget to check out the 2021 MPI research on Industry 4.0 to find out how to increase productivity, revenues, and profitability for your operations. This global study examines the extent to which manufacturers deploy Industry 4.0 in their business and the benefits it brings.

And if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks.

And remember, stay healthy, stay safe, stay sane! 

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I'd like to sincerely thank this podcast's generous supporters:

• Lorcan Sheehan
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• Kieran Ognev

And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.

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Finally
If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.

If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it.

Thanks for listening.