Stop Guessing, Start Measuring: 14 Data Points That Drive a Profitable Property Business

In today’s episode, I break down the 14 key numbers every serious HMO investor should be tracking — the exact metrics that separate property owners from true property business owners.

Over the years, I’ve seen countless investors who know their rent roll but have no idea how their portfolio is actually performing. In this solo deep dive, I walk you through the essential calculations, from yields and ratios to returns and risk measures, that reveal how efficient, profitable, and resilient your business really is.

If you want to move from managing properties to running a professional property business, grab a pen and paper because this one’s packed with insight, examples, and actionable steps you can start using today.

🎯 What You’ll Learn

• The 14 must-know financial metrics for every HMO investor
• How to calculate and interpret gross yield, net yield, and ROI
• The difference between return on investment and return on capital employed
• How to measure efficiency with operating cost and gross-to-net ratios
• Why your debt service coverage ratio matters to lenders
• How to benchmark deals using cost per room and £ per square foot
• The simple occupancy formula that reveals the health of your portfolio
• How to make confident, data-driven decisions about your next deal

If you’re serious about building a real property business that performs like a business, not just collecting rent, this is the episode for you.

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💻 Resources & Mentions

• Mentorship: Ready to take things to the next level? Apply to join my 1-2-1 mentorship programme here.
• The HMO Roadmap: Feeling overwhelmed? Access 400+ tools, templates, and lessons to help you start, scale, and systemise your HMO business - all in one place. Join here.
• Facebook Group: Got questions or need support? Come and connect with 10,000+ investors inside The HMO Community here.
• Social: Follow me on Instagram for daily HMO tips, advice, and behind-the-scenes updates here.