How Alex Loizou raised six rounds of funding for Trouva

How important is tenacity, stamina, and honesty in the fundraising process?

On our first episode we are joined by Alex Loizou, a computer scientist turned entrepreneur who founded TROUVA in 2013, a leading platform for discovering and shopping independent boutiques and brands across Europe. Trouva has raised a total funding of $41.1M over 6 rounds.

We discuss successful and unsuccessful strategies of securing capital, the nuances of fundraising in the US as a European founder, and key decision-making criteria such as when to raise funds, how much to seek, and from whom. This episode is a deep dive into the strategic and honest approach to building enduring relationships with investors, essential for any startup’s growth.

🔨 Learn more about EUROPE BUILDS: https://byborrn.substack.com/p/does-europe-build-real-innovation
🔍 Read about how Alex Loizou Built an International Company and Sold it Twice https://fastforward.com.cy/tech-ecosystem/how-alex-loizou-built-international-company-and-sold-it-twice