Full-Funnel B2B Marketing Show Episode 50: Account-based marketing on LinkedIn: How to warm up & land opportunities with target accounts with Ricardo Ghekiere
Apr 22, 2021
01:31:49
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How to warm up & land opportunities with target accounts on LinkedIn?
Lots of B2B marketers and SDRs will answer this question that way:
1. Set up a cadence of connection requests and follow-ups in automation software.
2. Reach out to everybody who seems to be a potential customer.
This approach is doomed.
Don’t believe it?
Then let me know when you’ve bought a high-ticket product or service from a random person whom you don’t know just from a cold outreach?
I have a completely different approach for account-based marketing on LinkedIn:
1. Warming up the buying committee from target accounts
2. Expand my network with ICP
3. Run demand generation campaigns
4. Look at buying signals and intent data
5. Add warm accounts to one of our activation playbooks
I’ve co-hosted a new webinar with Ricardo Ghekiere, head of paid acquisition at Upthrust, where we showed the entire framework and discussed:
- How to create a LinkedIn demand generation funnel
- How to warm up target accounts
- How to recognize the buying signals you can use for activation
- How to refine and accelerate LinkedIn demand generation funnel with LinkedIn ads
Ссылки: Sign up to all live workshops here: https://lu.ma/fullfunnel
Learn how we can help here: https://fullfunnel.io/consulting/
6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbook/LinkedIn
Content Marketing Book: How to generate high-quality B2B leads on LinkedIn without cold messaging: https://fullfunnel.io/linkedin-b2b-content-marketing/
Create profitable Linkedin Ads without wasting your budget: https://sales.ricardoghekiere.com/lin
Get a 30-days extended free trial of a marketing planning ROIplan: https://www.roiplan.io/
Follow me on LinkedIn: https://www.linkedin.com/in/azinkevic
Follow me on Twitter: https://twitter.com/AZinkevich
How to warm up & land opportunities with target accounts on LinkedIn?
Lots of B2B marketers and SDRs will answer this question that way:
1. Set up a cadence of connection requests and follow-ups in automation software.
2. Reach out to everybody who seems to be a potential customer.
This approach is doomed.
Don’t believe it?
Then let me know when you’ve bought a high-ticket product or service from a random person whom you don’t know just from a cold outreach?
I have a completely different approach for account-based marketing on LinkedIn:
1. Warming up the buying committee from target accounts
2. Expand my network with ICP
3. Run demand generation campaigns
4. Look at buying signals and intent data
5. Add warm accounts to one of our activation playbooks
I’ve co-hosted a new webinar with Ricardo Ghekiere, head of paid acquisition at Upthrust, where we showed the entire framework and discussed:
- How to create a LinkedIn demand generation funnel
- How to warm up target accounts
- How to recognize the buying signals you can use for activation
- How to refine and accelerate LinkedIn demand generation funnel with LinkedIn ads
Ссылки: Sign up to all live workshops here: https://lu.ma/fullfunnel
Learn how we can help here: https://fullfunnel.io/consulting/
6-Weeks ABM Playbook: https://fullfunnel.io/account-based-marketing-playbook/LinkedIn
Content Marketing Book: How to generate high-quality B2B leads on LinkedIn without cold messaging: https://fullfunnel.io/linkedin-b2b-content-marketing/
Create profitable Linkedin Ads without wasting your budget: https://sales.ricardoghekiere.com/lin
Get a 30-days extended free trial of a marketing planning ROIplan: https://www.roiplan.io/
Follow me on LinkedIn: https://www.linkedin.com/in/azinkevic
Follow me on Twitter: https://twitter.com/AZinkevich