The Authenticity of You: Entrepreneur Lauren Bayne on Building a Differentiated Personal Brand to Grow Your Company

Lauren Bayne is a personal brand creative director, advising entrepreneurs and executive leaders in building personal brands filled with personality and creating intellectual property that makes her clients money. Coming from the advertising industry, Lauren brings creative expression and pizazz to personal branding that gives her clients confidence to stand out from the crowd with bold and entertaining presence. She specializes in helping entrepreneurs, speakers, coaches, authors, consultants, and professionals express their unique personal brands through distinctive, brag-worthy marketing assets.

🔑Key Takeaways🔑

🌍🌙Power of Polarization: Not everyone is going to love your brand, and that's okay. Learn why repelling as well as attracting can be an asset in attracting your ideal audience and customers. Hint: Embrace self-love and stop caring about being liked.

🌐🔄Conformity is Your Enemy: Authenticity is the key to branding success in a world where trust is at a premium, and if you try to conform to something you’re not, you’ll never succeed at building a trusted brand.

👩‍🔬 🤟 Start With Your Who (Not Why or What): Learn why self-knowledge is vital to building a successful brand. When you know yourself and your values, you’re more likely to attract customers who resonate with you and developing offerings and messaging that attracts your ideal buyers.

🚀 🎙️ Aligning Visual with Voice: Make sure your visual identity rhymes with your brand voice so you can stand out in the noisy “attention economy”.

🔥 💼 Balancing Personal and Business Branding: For those concerned about tying their brand too closely to their personal identity, learn how to create a legacy that can live on even if you step away.

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More about Lauren at Lauren Bayne where you can get a free 30-minute Dreamcatcher Call