The Smart Passive Income Online Business and Blogging Podcast SPI 747: How to Build a Six-Figure Brand in a Small Niche with Victoria Moll
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Jan 3, 2024 Victoria Moll, with over 100K highly targeted subscribers on her medical coding education YouTube channel, shares her secrets to building a six-figure brand in a small niche. She emphasizes the importance of bringing personality and entertainment to a technical space. Topics covered include content creation voice, transitioning YouTube viewers into paying customers, and managing squirrel syndrome. Tune in for valuable insights on standing out online!
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From Auditor to Side Hustler
- Victoria started her side hustle in medical coding teaching while working full-time as a medical coding auditor. - She creatively set up a dual setup to switch between her full-time job and side hustle seamlessly at home.
Infusing Pop Culture Personality
- Victoria used her pop culture blogging and internet culture background to make medical coding more engaging. - She brought a fun personality to a typically dry subject to stand out in her niche.
Engage with Practical Live Streams
- Use live streams as ask-me-anything sessions focused on career and certification questions. - Show practical examples using document cameras and screen sharing to engage learners effectively.