SPI 747: How to Build a Six-Figure Brand in a Small Niche with Victoria Moll
Jan 3, 2024
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Victoria Moll, with over 100K highly targeted subscribers on her medical coding education YouTube channel, shares her secrets to building a six-figure brand in a small niche. She emphasizes the importance of bringing personality and entertainment to a technical space. Topics covered include content creation voice, transitioning YouTube viewers into paying customers, and managing squirrel syndrome. Tune in for valuable insights on standing out online!
Infusing content with pop culture personality and engaging teaching methods can help stand out in niche industries.
Developing a filtering system for ideas based on personal interest, time commitment, and financial gain helps prioritize and pursue successful projects.
Deep dives
Building a successful YouTube channel in a niche industry
Victoria Mole, the founder of Contempo Coding, shares her journey of building a successful YouTube channel in the niche field of medical coding. Despite the field being considered dry, she has been able to amass over 100,000 subscribers and generate six figures a year. By infusing her content with pop culture personality and focusing on engaging teaching methods, she has been able to stand out and attract an audience. Through her YouTube channel, she offers both free videos and online courses, leveraging her authority and expertise to generate revenue.
Developing a system for prioritizing ideas and opportunities
To navigate the overwhelming number of choices and opportunities that come with success, Victoria has developed a system to filter them effectively. Using a spreadsheet, she ranks each idea on a scale of one to three based on three criteria: her interest level, the amount of time it will take, and the potential for financial gain. By focusing on ideas that meet all three criteria at the highest level, she ensures that she is pursuing projects she is genuinely interested in and that have significant potential for success.
The importance of flexibility and work-life balance
Victoria prioritizes flexibility and work-life balance in her business. She enjoys the freedom to go on vacations with her daughter and maintains a clear schedule to ensure she has time for personal activities. She recognizes her own limitations and avoids scaling too quickly or expanding her team to preserve her preferred lifestyle. By balancing her business goals with personal desires, she has created a fulfilling and sustainable career.
The impact of networking and finding the right support
Victoria emphasizes the importance of networking and reaching out to her personal network for support and resources. For example, she found an editor through her personal trainer, allowing her to streamline her content creation process. By leveraging her connections and finding the right support, she has been able to enhance the quality and efficiency of her work.
#747 I say it all the time—the riches are in the niches! Today's guest, Victoria Moll of Contempo Coding, is the perfect example of someone taking this to the ultimate level. So listen in to hear how she became the leader in her tiny industry and built a six-figure business around it! Victoria has amassed over 100K highly targeted subscribers on her medical coding education YouTube channel. That's bananas! She credits bringing personality and entertainment to what is often a dry, technical space as the key to her success. I'm not surprised—this is something that's vital for anyone trying to stand out online! In today's episode, we get an inside look at everything from how she found her content creation voice to transitioning YouTube viewers into paying customers. We also dive into Victoria's innovative formula for managing squirrel syndrome. If you need help figuring out which ideas are worth your time, tune in! Show notes and more at SmartPassiveIncome.com/session747.