The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us?  This is the question that Bob explores in the Thinking Ahead show.

As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years.  He has seen the direct benefit to his patients and also the impact on the staff, other members and the community.  The programs were profitable for the business and life changing, so we discuss what they did and why they worked.

As he looks into the future of the fitness industry, he is confident that gyms are a place to improve health but gyms have to be ready for the clientel.