In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:

What the DTC community has to say about the launch of Shopify’s Shop.
Why now is the perfect time to start texting your customers.
The brands that are getting text right.
Who Allbirds is targeting with their new running shoes.

Show Notes & Links:

[1:55] The Shop launch/Arrive rebrand.
[2:22] So what does Shop actually do?
[5:30] What the community is saying about Shop.
[14:00] Why texting your customers is such a huge opportunity – especially right now.
[14:55] The brands that are nailing SMS.
[15:29] The new Allbirds running shoes.
Kristen LaFrance on Twitter
Kristen’s Twitter thread about Shop
What Elliot’s Marco Marandiz has to say about Shop
What Elliot’s Sergio Villaseñor has to say about Shop
Ann-Marie Alcántara's WSJ Article ‘Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home’
Playing for Keeps Episode with Beardbrand’s Eric Bandholz
Allbirds running shoes
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Shopify’s Shop Launch, Allbirds Running Shoes, And Why Now Is The Perfect Time To Start Texting Your Customers (Ecomm Nomms #1)